Michelin Corporate

Created for Movin’on

 

Michelin Manifesto

The more we care the more we feel

 

MLL Overview

Michelin Lifestyle Limited Company Overview from WhiteNoise Media Ltd. on Vimeo.

 

Tyres to Soles

The Goodwood Festival of Speed is the largest UK event for car and motorsport enthusiasts, held in the South of England in June and is sponsored by Michelin in the UK.

It attracts over 230,000 visitors from all around the world who come to see the latest cars and products on offer by the sponsors and to watch thrilling racing car and bike demonstrations on the track.

MLL took the opportunity to display products from their high performance footwear range on the Michelin booth, demonstrating the ‘From Tyres to Soles’ story.

The following shoes were displayed together with the MICHELIN tyre which inspired their design:

Etnies Marana -Skateboarding shoe with a sole 3 times more durable than its predecessor

• Using inspiration and technology derived from MICHELIN PC00 rally tyres

Under Armour Speed Tyre Ascent – Super light trail running shoe re-engineered for speed

• Using Fiber Lite Technology in the sole and a tread design
• Derived from MICHELIN Wild gripper mountain bike tyres

Chaud Devant GT1 Pro Magister – Michelin starred shoes specifically for chefs

• Using inspiration from MICHELIN Pilot Sport 3 sports car tyres and MICHELIN Star Grip bicycle tyres

Propulse Fury – Babolat’s latest creation for explosive tennis players who need support

• Transferring Michelin’s expertise in tyre development to soles for shoes

 

Ugly Duckling

Ugly Duckling makeover featuring vehicle accessories